fashion beauty advertising photographer london

Fashion, Advertising and Beauty Photographer, Director & Videographer – Tory Smith

Tory Smith is a British Photographer, Director & Videographer with a unique and recognisable shooting style. With a love for storytelling in her work, Tory has become highly sought after for her creative energy and fresh perspective on commercial Photography and Videography.

Bringing a calm-headed and friendly approach to every project she collaborates on, Tory is favoured amongst her peers for creating a cooperative experience with her clients. This strong sense for collaboration has led to multiple bookings with some of the most recognised brands in Europe, including  L’Oreal Paris, Harrods, Next, Boots UK, Lee Stafford Hair & Beauty, Mark Hill & Aspinal of London.

Tory’s expertise and 12 years experience have allowed her to work with many leading agencies, fashion brands and magazines. Tory is currently based between London & Cotswolds


L’Oréal Paris, L’Oreal Elnett, NYX, Boots UK, Lee Stafford Hair & Beauty, Mark Hill Hair, Harrods, Next, Lipsy London, Aspinal of London, Shein, Elizabeth Hurley Swimwear, ASOS, Southbeach Swim, ISAWITFIRST, Pretty Little Thing, ChiChi Clothing, JoJo Maman Bébé, BBC, Harper Collins


ELLE Magazine, Velvet Magazine Dubai, HELLO! Magazine, The Telegraph, The Sunday Times, City A.M Bespooke Magazine, LUCYS Magazine, You & Your Wedding, Vintage Life Magazine, Closer Magazine, Celebs on Sunday Magazine, Your Healthy Living Magazine.


“Tory went above and beyond the call of duty which was thoroughly appreciated by the client Lee Stafford Hair & Beauty. It was great working with Tory, she was cool and calm headed when needed. Tory and her team were great professionals. Looking forward to our next photoshoot”

Nicholas Feurtado – Creative Director –  Lee Stafford Hair & Beauty

“It was a pleasure working with talented photographer Tory Smith. Tory perfectly understood the brief and went the extra mile to bring a fresh creative vision to the campaign. The team at L’Oreal were extremely happy with the results”.

Tony Steadman – Creative Director – L’Oreal Elnett

“I have worked with Tory over the past few years. The first time in Porto Montenegro, Tory did a wonderful job shooting our web campaign images. Since then we have worked with her on several photo and video shoots. She always brings creative ideas, positive attitude and high end results”.

Mariya Dykalo – Creative Director – Aspinal of London

Fashion photoshoot