May 27, 2022

Life as a Fashion Videographer London: The Transition from Photography To Film

Keeping up with the everchanging world of fashion photography

The world of fashion photography is fierce and staying β€˜ahead of the game’ is crucial for success. I’ve been working in fashion photography for years and along the way I’ve always had to adapt the way I capture my clients’ work to keep ideas fresh. Today, video and film are super on trend in the fashion industry and I wanted to make sure I was ready! I decided to transition into videography around 6 years ago. As aΒ fashion videographer in London, I know first-hand what it is like to merge the lines between photography and videography.

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December 4, 2021

Storytelling as a Freelance eCommerce Photographer

Fashion photography gives you a chance to create your own plot and tell a story

As a freelance eCommerce photographer, it’s important to still treat an e-com fashion shoot like a campaign shoot and tell a story. Today, I share how I got creative on photo-shoots in Portugal for the guys at Shein in order to show you how storytelling works as a eCommerce photographer

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November 7, 2020

How to Stay Creative as a Fashion Photographer

Put Together Your Own Photoshoot

During Lockdown 1.0 it was hard to stay creative as a fashion photographer, and with Lockdown 2.0 now upon us, it is even more vital to stay productive in order to come out the other side feeling accomplished. It might be the last thing on your mind right now, what with the fear of the US elections, rising global infection rates and the disappearance of loo roles from the supermarket shelves again – but focusing on you and what you can do to better yourself during isolation is the best way to keep your head. Β  Read More

October 27, 2020

I Answer the Top 5 Questions About Photography as a Profession on Quora

The burning questions that the people of Quora have about photography as a profession

For people outside the industry, the idea of photography as a profession is a rather mystical one. People I meet are often intrigued about how it actually all works and what makes a professional photographer in London different than a hobbyist on holiday. The subject often sparks debate and many questions. How was that shot created? How can I do that type of photography myself? Can you earn a living as a professional photographer?? So today I thought I would dip a toe in the opinion based wormhole that is Quora, and answer some of the top questions people have on photography as a profession, in hope that I can debunk a few myths and answer a few questions.

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October 5, 2020

Why I Love Editorial Fashion Photography

Defining that grey area between art, commerce & story-telling and why it’s so special to me.

Why I love editorial fashion photography.

When I’m in London, I love Friday’s. Sounds obvious. I mean, who doesn’t love Friday’s? But for me, the end of the working weeks’ excitement didn’t centre around Friday night drinks in the pub (well, it sometimes did…). No, my thoughts are firmly pointed at the Friday night tube commute. Now, you may say, ‘this girl is crazy, the tube is a hellish nightmare at the end of the week!’.

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September 26, 2020

Why I believe a Commercial Photographer is so Important in 2020 & Beyond

Commercial Photographers Like Me are a Must if Brands Want to Succeed

If you’ve browsed the Internet, used social media or read a magazine today – you have consumed the work of a commercial photographer.

To help best illustrate what exactly a commercial photographer is I’ll use my favourite subject, fashion! Let’s imagine you’ve just opened your own boutique, selling clothes you have designed and made. You want to market your designs online and showcase your beautiful new store! But, you decide to take all the photography with your iPhone, yourself… Now, unless you’re some kind of mobile photography whizz-kid, the shots you take are really not going to show off your work and could seriously impact the attractiveness of your business. You need a commercial photographer to come in and help you show the world how amazing your garments and store is.

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September 10, 2020

Setting Up a Home Photography Studio

The Perfect Home Photography Studio, its Easier Than You Think to Get Started

Setting up a home photography studio is a pipe dream for many, but in reality it doesn’t cost the earth to get going and you don’t need a warehouse apartment to fit it all in! The equipment needed is a lot more readily available these days and depending on the style of photography you want to do, all you really need initially is a free wall. Today I thought I would guide you through what you would need and how best to go about setting up your first home photography studio.

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August 19, 2020

How I Maintain Success as a Freelance Photographer

You’ve become a freelance photographer! To pursue the career of your dreams! Yay! But, there are zero jobs on your horizon…? Let’s fix that!

The job of a freelance photographer is very exciting, but it can soon become daunting if you don’t start to see (paid) work coming in. Today I thought I would focus on exactly how a photographer finds jobs & becomes successful in the long-term. We all need money to survive and unless you’re Brooklyn Beckham (we’re not bitter!), nobody can just start a freelance photography career and get jobs automatically. It takes time, work and perseverance in order to start and maintain your success. In what ever field of photography you choose, your level of progress will invariably depend on the work you put in before you even reach for the camera.

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August 10, 2020

How I Started My Career in Freelance Photography

Want to turn your passion into something more & start a Freelance Photography Career? Now’s the time to do it and I’m going to show you how.

A freelance photography career is very similar to the opportunity of running your own business, its one of those dreams a lot of us have! Nobody looking over your shoulder, no boss micro-managing your every move, the ability to take a siesta in the afternoon… the last one might just be a personal plus point for me, but you get the point! A freelance career in what ever field promises freedom, but that newfound freedom can also bring greater responsibility, because if you’re not working, there’s nobody else to pick up the slack. But if you’re dedicated, passionate & you’re sure that a freelance photography career is right for you, it can be the most rewarding thing in the world.

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