TORY SMITH | Fashion Photographer based in LondonTORY SMITH | Fashion Photographer based in LondonTORY SMITH | Fashion Photographer based in LondonTORY SMITH | Fashion Photographer based in London
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Celebrity influencer photographer beauty london
March 3, 2025

Behind the Scenes of My L’Oréal Photoshoot with Celebrity Molly Mae

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  • Under : About Me- Photographer London, My Photoshoots

My Perpective as a Celebrity Photographer 

As a celebrity photographer based between London and the Cotswolds, I have the incredible opportunity to work with some great names in the beauty and fashion industry. One of the most exciting and rewarding photoshoots I have recently worked on was a beauty campaign shoot for L’Oréal featuring influencer and celebrity, Molly Mae Hague

The Vision for the Shoot

When L’Oréal reached out to me for this brief, the vision was clear: create something that not only showcased their new beauty products of L’Oreal Paris Revitalift Hyaluronic acid range  but also captured the essence of Molly-Mae’s personal brand. As a beauty photographer, my aim is to always bring something fresh to each shoot and from the beginning, we focused on making sure that every shot highlighted both the product and Molly-Mae’s natural beauty. The lighting, the set and wardrobe choices were all carefully curated to ensure that every detail came together seamlessly.

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behind the scenes photoshoot molly mae celebrity photographer london
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The Energy on Set

What stood out the most during the shoot was Molly-Mae’s energy. Not only is she a highly successful influencer with millions of followers, but she’s also a professional who takes her craft seriously. The way she effortlessly posed for each shot, switching between looks and moods with ease. As a photographer, it’s always exciting to work with someone who is as engaged and passionate about the project as you are. Molly-Mae was not only a delight to work with but a true collaborator, bringing her personal touch to every frame.

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beauty videographer london
August 25, 2024

Why I Love Creating Instagram Video Content for Fashion and Beauty Clients

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  • Under : About Me- Photographer London, Videography

Instagram: A Must-Have for Fashion Designers and Beauty Videographers

Social media platforms, once considered a bonus for beauty brands, are now essential tools for success. As a fashion & beauty videographer in london, I’ve witnessed first hand the immense value of these channels to bring to brands of all sizes and aimed to stay ahead by adapting my skills and vision

Instagram, a long-standing platform, continues to grow in relevance. With its ever-evolving features, including Instagram Reels and IGTV, Instagram has become indispensable for fashion and beauty brands. Through my work as both a fashion videographer in London and a beauty photographer, I’m passionate about helping clients create compelling content that makes a real impact.

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Fashion Videographer london lisbon handbag-tory smith
May 27, 2022

Life as a Fashion Videographer London: The Transition from Photography To Film

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  • Under : Videography

Keeping up with the everchanging world of fashion photography

The world of fashion photography is fierce and staying ‘ahead of the game’ is crucial for success. I’ve been working in fashion photography for years and along the way I’ve always had to adapt the way I capture my clients’ work to keep ideas fresh. Today, video and film are super on trend in the fashion industry and I wanted to make sure I was ready! I decided to transition into videography around 6 years ago. As a fashion videographer in London, I know first-hand what it is like to merge the lines between photography and videography.

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December 4, 2021

Storytelling as a Freelance eCommerce Photographer

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  • Under : My Photoshoots

Fashion photography gives you a chance to create your own plot and tell a story

As a freelance eCommerce photographer, it’s important to still treat an e-com fashion shoot like a campaign shoot and tell a story. Today, I share how I got creative on photo-shoots in Portugal for the guys at Shein in order to show you how storytelling works as a eCommerce photographer

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fashion photographer lisbon porto
November 7, 2020

How to Stay Creative as a Fashion Photographer

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  • Under : My Photoshoots

Put Together Your Own Photoshoot

During Lockdown 1.0 it was hard to stay creative as a fashion photographer, and with Lockdown 2.0 now upon us, it is even more vital to stay productive in order to come out the other side feeling accomplished. It might be the last thing on your mind right now, what with the fear of the US elections, rising global infection rates and the disappearance of loo roles from the supermarket shelves again – but focusing on you and what you can do to better yourself during isolation is the best way to keep your head.   Read More


jewellery photographer london
October 27, 2020

I Answer the Top 5 Questions About Photography as a Profession on Quora

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  • Under : Photography Advise

The burning questions that the people of Quora have about photography as a profession

For people outside the industry, the idea of photography as a profession is a rather mystical one. People I meet are often intrigued about how it actually all works and what makes a professional photographer in London different than a hobbyist on holiday. The subject often sparks debate and many questions. How was that shot created? How can I do that type of photography myself? Can you earn a living as a professional photographer?? So today I thought I would dip a toe in the opinion based wormhole that is Quora, and answer some of the top questions people have on photography as a profession, in hope that I can debunk a few myths and answer a few questions.

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luxury fashion photographer london
October 5, 2020

Why I Love Editorial Fashion Photography

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  • Under : About Me- Photographer London, My Photoshoots

Defining that grey area between art, commerce & story-telling and why it’s so special to me.

Why I love editorial fashion photography.

When I’m in London, I love Friday’s. Sounds obvious. I mean, who doesn’t love Friday’s? But for me, the end of the working weeks’ excitement didn’t centre around Friday night drinks in the pub (well, it sometimes did…). No, my thoughts are firmly pointed at the Friday night tube commute. Now, you may say, ‘this girl is crazy, the tube is a hellish nightmare at the end of the week!’.

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beauty photographer london
September 26, 2020

Why I believe a Commercial Photographer is so Important in 2020 & Beyond

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  • Under : Photography Advise

Commercial Photographers Like Me are a Must if Brands Want to Succeed

If you’ve browsed the Internet, used social media or read a magazine today – you have consumed the work of a commercial photographer.

To help best illustrate what exactly a commercial photographer is I’ll use my favourite subject, fashion! Let’s imagine you’ve just opened your own boutique, selling clothes you have designed and made. You want to market your designs online and showcase your beautiful new store! But, you decide to take all the photography with your iPhone, yourself… Now, unless you’re some kind of mobile photography whizz-kid, the shots you take are really not going to show off your work and could seriously impact the attractiveness of your business. You need a commercial photographer to come in and help you show the world how amazing your garments and store is.

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Fashion photoshoot
September 10, 2020

Setting Up a Home Photography Studio

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  • Under : Photography Advise

The Perfect Home Photography Studio, its Easier Than You Think to Get Started

Setting up a home photography studio is a pipe dream for many, but in reality it doesn’t cost the earth to get going and you don’t need a warehouse apartment to fit it all in! The equipment needed is a lot more readily available these days and depending on the style of photography you want to do, all you really need initially is a free wall. Today I thought I would guide you through what you would need and how best to go about setting up your first home photography studio.

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fashion photographer uk
August 19, 2020

How I Maintain Success as a Freelance Photographer

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  • Under : About Me- Photographer London, Photography Advise

You’ve become a freelance photographer! To pursue the career of your dreams! Yay! But, there are zero jobs on your horizon…? Let’s fix that!

The job of a freelance photographer is very exciting, but it can soon become daunting if you don’t start to see (paid) work coming in. Today I thought I would focus on exactly how a photographer finds jobs & becomes successful in the long-term. We all need money to survive and unless you’re Brooklyn Beckham (we’re not bitter!), nobody can just start a freelance photography career and get jobs automatically. It takes time, work and perseverance in order to start and maintain your success. In what ever field of photography you choose, your level of progress will invariably depend on the work you put in before you even reach for the camera.

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Tory Smith is a leading London Fashion, Beauty & Advertising Photographer & Videographer who has worked with some of the biggest brands in Europe. Tory has over 14 years experience creating striking fashion & beauty campaigns. Tory’s client list includes some of the most well-known brands in fashion and beauty, including L’Oréal Paris, Aspinal of London & Harrods
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Recent Posts
  • Behind the Scenes of My L’Oréal Photoshoot with Celebrity Molly Mae
  • Why I Love Creating Instagram Video Content for Fashion and Beauty Clients
  • Life as a Fashion Videographer London: The Transition from Photography To Film
  • Storytelling as a Freelance eCommerce Photographer
  • How to Stay Creative as a Fashion Photographer