October 27, 2020

I Answer the Top 5 Questions About Photography as a Profession on Quora

The burning questions that the people of Quora have about photography as a profession

For people outside the industry, the idea of photography as a profession is a rather mystical one. People I meet are often intrigued about how it actually all works and what makes a professional photographer in London different than a hobbyist on holiday. The subject often sparks debate and many questions. How was that shot created? How can I do that type of photography myself? Can you earn a living as a professional photographer?? So today I thought I would dip a toe in the opinion based wormhole that is Quora, and answer some of the top questions people have on photography as a profession, in hope that I can debunk a few myths and answer a few questions.

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September 26, 2020

Why I believe a Commercial Photographer is so Important in 2020 & Beyond

Commercial Photographers Like Me are a Must if Brands Want to Succeed

If you’ve browsed the Internet, used social media or read a magazine today – you have consumed the work of a commercial photographer.

To help best illustrate what exactly a commercial photographer is I’ll use my favourite subject, fashion! Let’s imagine you’ve just opened your own boutique, selling clothes you have designed and made. You want to market your designs online and showcase your beautiful new store! But, you decide to take all the photography with your iPhone, yourself… Now, unless you’re some kind of mobile photography whizz-kid, the shots you take are really not going to show off your work and could seriously impact the attractiveness of your business. You need a commercial photographer to come in and help you show the world how amazing your garments and store is.

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September 10, 2020

Setting Up a Home Photography Studio

The Perfect Home Photography Studio, its Easier Than You Think to Get Started

Setting up a home photography studio is a pipe dream for many, but in reality it doesn’t cost the earth to get going and you don’t need a warehouse apartment to fit it all in! The equipment needed is a lot more readily available these days and depending on the style of photography you want to do, all you really need initially is a free wall. Today I thought I would guide you through what you would need and how best to go about setting up your first home photography studio.

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August 19, 2020

How I Maintain Success as a Freelance Photographer

You’ve become a freelance photographer! To pursue the career of your dreams! Yay! But, there are zero jobs on your horizon…? Let’s fix that!

The job of a freelance photographer is very exciting, but it can soon become daunting if you don’t start to see (paid) work coming in. Today I thought I would focus on exactly how a photographer finds jobs & becomes successful in the long-term. We all need money to survive and unless you’re Brooklyn Beckham (we’re not bitter!), nobody can just start a freelance photography career and get jobs automatically. It takes time, work and perseverance in order to start and maintain your success. In what ever field of photography you choose, your level of progress will invariably depend on the work you put in before you even reach for the camera.

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July 28, 2020

What does a Photographer in London do on a Typical Day / Week?

When not on location, what does a fashion photographer actually get up to?

For anyone who doesn’t work in the arts, the life of a photographer in London seems like a romanticised dream of whimsically wandering from shoot to shoot with very little work in-between. The reality is very different. There’s rarely any time for whimsy because in fact we’re constantly working to make sure that we have another shoot booked in! From marketing to meetings and analysing trends, a fashion photographer always needs to be one step ahead to ensure he/she is successful.

Today I thought I would take you through my daily/weekly/monthly tasks so you can better understand how you can become successful in this business, and the process I go through before I even pick up a camera!

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July 6, 2020

Being a Fashion Photographer, Why It’s My Dream Job

Advice from a fashion photographer who’s loved nearly every minute of her ten year career.

If you’re looking to become a fashion photographer, before we begin I have to say that the streets aren’t paved with golden Polaroids. It’s a hard gig to get into, but it’s not impossible and when you get there it’s literally the best job in the world!

Very often on photo shoots or on social media, I get asked ‘How do I become a fashion photographer’, ‘What are my first steps into a career in fashion?, or ‘Who should I talk to get started? These are all valid questions and ones that I know people need answers to, but can’t always find with a simple Google search. So I thought I would break it down and share with you my tips, my advice on how you can start your life in fashion!

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July 1, 2020

Why is photography so important in advertising?

Why is photography so important in advertising?

Photographs have the incredible power to capture emotions, priceless moments and the hidden beauty of even a seemingly mundane object. Advertising photography and the role it plays in preserving our memories is just as powerful as the potential it has in selling products or services.

Good photography, paired with a meaningful message can bring real impact to people’s lives. Through my photography work I know that I won’t just be shooting imagery for my client to advertise to potential customers, I will be creating a unique vision and story as well. As every photo tells a story, I always aim to show mine in ways that capture the views attention and complement the appeal of the services the client has to offer.

To deliver that perfect photo for advertising, I think of these 3 key elements are important for any brand:

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June 19, 2020

What are some of the benefits of being a photographer?

Benefits of being a lifestyle photographer

Being a lifestyle photographer has its perks especially when you have the right skills and passion. Whether you decide to do it as a full-time job or a side gig, being a lifestyle photographer as well as fashion photographer comes with many great benefits. Aside from earning an income as a self-employed photographer, shooting commercial photography also comes with a lot of creative fulfilment too as it allows you to express yourself freely through your photographs. You can easily show the world your view through the images you shoot and it can also lead to such a rewarding feeling that will also give an impact on others lives.

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June 12, 2020

Why I love Beauty Photography

Beauty Photography – why I love shooting beauty

Over the last 10 years Ive been shooting beauty photography and have been fortunate enough to work behind the camera and see strong, amazing women bloom. For me its important for me to build a rapport with the models and whole team before and during the shoot so everyone feels like they are in a comfortable, friendly atmosphere so I can achieve shots like below! :

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