TORY SMITH | Fashion Photographer based in LondonTORY SMITH | Fashion Photographer based in LondonTORY SMITH | Fashion Photographer based in LondonTORY SMITH | Fashion Photographer based in London
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luxury fashion photographer london
October 5, 2020

Why I Love Editorial Fashion Photography

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  • Under : About Me- Photographer London, My Photoshoots

Defining that grey area between art, commerce & story-telling and why it’s so special to me.

Why I love editorial fashion photography.

When I’m in London, I love Friday’s. Sounds obvious. I mean, who doesn’t love Friday’s? But for me, the end of the working weeks’ excitement didn’t centre around Friday night drinks in the pub (well, it sometimes did…). No, my thoughts are firmly pointed at the Friday night tube commute. Now, you may say, ‘this girl is crazy, the tube is a hellish nightmare at the end of the week!’.

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fashion photographer in london
July 28, 2020

What does a Photographer in London do on a Typical Day / Week?

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  • Under : About Me- Photographer London, Photography Advise

When not on location, what does a fashion photographer actually get up to?

For anyone who doesn’t work in the arts, the life of a photographer in London seems like a romanticised dream of whimsically wandering from shoot to shoot with very little work in-between. The reality is very different. There’s rarely any time for whimsy because in fact we’re constantly working to make sure that we have another shoot booked in! From marketing to meetings and analysing trends, a fashion photographer always needs to be one step ahead to ensure he/she is successful.

Today I thought I would take you through my daily/weekly/monthly tasks so you can better understand how you can become successful in this business, and the process I go through before I even pick up a camera!

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fashion photography behind the scenes photoshoot
May 29, 2020

What skills should a photographer have?

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  • Under : Photography Advise

Skills you need to succeed in photography

Being a good photographer is truly more than just being able to master your camera and equipment. There’s so much more you need to practice and develop creatively by defining your own style, being unique with your own ideas and exploring different lighting techniques Read More


Tory Smith is a leading London Fashion, Beauty & Advertising Photographer & Videographer who has worked with some of the biggest brands in Europe. Tory has over 10 years experience creating striking fashion & beauty campaigns. Tory’s client list includes some of the most well-known brands in fashion and beauty, including L’Oréal Paris, Aspinal of London & Harrods
fashion beauty advertising photographer london
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Recent Posts
  • Life as a Fashion Videographer London: The Transition from Photography To Film
  • Storytelling as a Freelance eCommerce Photographer
  • How to Stay Creative as a Fashion Photographer
  • I Answer the Top 5 Questions About Photography as a Profession on Quora
  • Why I Love Editorial Fashion Photography