As a freelance eCommerce photographer, it’s important to still treat an e-com fashion shoot like a campaign shoot and tell a story. Today, I share how I got creative on photo-shoots in Portugal for the guys at Shein in order to show you how storytelling works as a eCommerce photographer
Why I love editorial fashion photography.
When I’m in London, I love Friday’s. Sounds obvious. I mean, who doesn’t love Friday’s? But for me, the end of the working weeks’ excitement didn’t centre around Friday night drinks in the pub (well, it sometimes did…). No, my thoughts are firmly pointed at the Friday night tube commute. Now, you may say, ‘this girl is crazy, the tube is a hellish nightmare at the end of the week!’.
If you’ve browsed the Internet, used social media or read a magazine today – you have consumed the work of a commercial photographer.
To help best illustrate what exactly a commercial photographer is I’ll use my favourite subject, fashion! Let’s imagine you’ve just opened your own boutique, selling clothes you have designed and made. You want to market your designs online and showcase your beautiful new store! But, you decide to take all the photography with your iPhone, yourself… Now, unless you’re some kind of mobile photography whizz-kid, the shots you take are really not going to show off your work and could seriously impact the attractiveness of your business. You need a commercial photographer to come in and help you show the world how amazing your garments and store is.
Setting up a home photography studio is a pipe dream for many, but in reality it doesn’t cost the earth to get going and you don’t need a warehouse apartment to fit it all in! The equipment needed is a lot more readily available these days and depending on the style of photography you want to do, all you really need initially is a free wall. Today I thought I would guide you through what you would need and how best to go about setting up your first home photography studio.
A freelance photography career is very similar to the opportunity of running your own business, its one of those dreams a lot of us have! Nobody looking over your shoulder, no boss micro-managing your every move, the ability to take a siesta in the afternoon… the last one might just be a personal plus point for me, but you get the point! A freelance career in what ever field promises freedom, but that newfound freedom can also bring greater responsibility, because if you’re not working, there’s nobody else to pick up the slack. But if you’re dedicated, passionate & you’re sure that a freelance photography career is right for you, it can be the most rewarding thing in the world.
Today, I thought I would guide you in your quest to becoming the next big thing in photography and share the cameras that professional photographers use, and which ones some of the most famous photographers capture their medium with.
For anyone who doesn’t work in the arts, the life of a photographer in London seems like a romanticised dream of whimsically wandering from shoot to shoot with very little work in-between. The reality is very different. There’s rarely any time for whimsy because in fact we’re constantly working to make sure that we have another shoot booked in! From marketing to meetings and analysing trends, a fashion photographer always needs to be one step ahead to ensure he/she is successful.
Today I thought I would take you through my daily/weekly/monthly tasks so you can better understand how you can become successful in this business, and the process I go through before I even pick up a camera!
Photographs have the incredible power to capture emotions, priceless moments and the hidden beauty of even a seemingly mundane object. Advertising photography and the role it plays in preserving our memories is just as powerful as the potential it has in selling products or services.
Good photography, paired with a meaningful message can bring real impact to people’s lives. Through my photography work I know that I won’t just be shooting imagery for my client to advertise to potential customers, I will be creating a unique vision and story as well. As every photo tells a story, I always aim to show mine in ways that capture the views attention and complement the appeal of the services the client has to offer.
To deliver that perfect photo for advertising, I think of these 3 key elements are important for any brand:
Being a lifestyle photographer has its perks especially when you have the right skills and passion. Whether you decide to do it as a full-time job or a side gig, being a lifestyle photographer as well as fashion photographer comes with many great benefits. Aside from earning an income as a self-employed photographer, shooting commercial photography also comes with a lot of creative fulfilment too as it allows you to express yourself freely through your photographs. You can easily show the world your view through the images you shoot and it can also lead to such a rewarding feeling that will also give an impact on others lives.
