May 27, 2022

Life as a Fashion Videographer London: The Transition from Photography To Film

Keeping up with the everchanging world of fashion photography

The world of fashion photography is fierce and staying ‘ahead of the game’ is crucial for success. I’ve been working in fashion photography for years and along the way I’ve always had to adapt the way I capture my clients’ work to keep ideas fresh. Today, video and film are super on trend in the fashion industry and I wanted to make sure I was ready! I decided to transition into videography around 6 years ago. As a fashion videographer in London, I know first-hand what it is like to merge the lines between photography and videography.

Read More

December 4, 2021

Storytelling as a Freelance eCommerce Photographer

Fashion photography gives you a chance to create your own plot and tell a story

As a freelance eCommerce photographer, it’s important to still treat an e-com fashion shoot like a campaign shoot and tell a story. Today, I share how I got creative on photo-shoots in Portugal for the guys at Shein in order to show you how storytelling works as a eCommerce photographer

Read More

November 7, 2020

How to Stay Creative as a Fashion Photographer

Put Together Your Own Photoshoot

During Lockdown 1.0 it was hard to stay creative as a fashion photographer, and with Lockdown 2.0 now upon us, it is even more vital to stay productive in order to come out the other side feeling accomplished. It might be the last thing on your mind right now, what with the fear of the US elections, rising global infection rates and the disappearance of loo roles from the supermarket shelves again – but focusing on you and what you can do to better yourself during isolation is the best way to keep your head.   Read More

October 5, 2020

Why I Love Editorial Fashion Photography

Defining that grey area between art, commerce & story-telling and why it’s so special to me.

Why I love editorial fashion photography.

When I’m in London, I love Friday’s. Sounds obvious. I mean, who doesn’t love Friday’s? But for me, the end of the working weeks’ excitement didn’t centre around Friday night drinks in the pub (well, it sometimes did…). No, my thoughts are firmly pointed at the Friday night tube commute. Now, you may say, ‘this girl is crazy, the tube is a hellish nightmare at the end of the week!’.

Read More