October 5, 2020

Why I Love Editorial Fashion Photography

Defining that grey area between art, commerce & story-telling and why it’s so special to me.

Why I love editorial fashion photography.

When I’m in London, I love Friday’s. Sounds obvious. I mean, who doesn’t love Friday’s? But for me, the end of the working weeks’ excitement didn’t centre around Friday night drinks in the pub (well, it sometimes did…). No, my thoughts are firmly pointed at the Friday night tube commute. Now, you may say, ‘this girl is crazy, the tube is a hellish nightmare at the end of the week!’.

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July 28, 2020

What does a Photographer in London do on a Typical Day / Week?

When not on location, what does a fashion photographer actually get up to?

For anyone who doesn’t work in the arts, the life of a photographer in London seems like a romanticised dream of whimsically wandering from shoot to shoot with very little work in-between. The reality is very different. There’s rarely any time for whimsy because in fact we’re constantly working to make sure that we have another shoot booked in! From marketing to meetings and analysing trends, a fashion photographer always needs to be one step ahead to ensure he/she is successful.

Today I thought I would take you through my daily/weekly/monthly tasks so you can better understand how you can become successful in this business, and the process I go through before I even pick up a camera!

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July 1, 2020

Why is photography so important in advertising?

Why is photography so important in advertising?

Photographs have the incredible power to capture emotions, priceless moments and the hidden beauty of even a seemingly mundane object. Advertising photography and the role it plays in preserving our memories is just as powerful as the potential it has in selling products or services.

Good photography, paired with a meaningful message can bring real impact to people’s lives. Through my photography work I know that I won’t just be shooting imagery for my client to advertise to potential customers, I will be creating a unique vision and story as well. As every photo tells a story, I always aim to show mine in ways that capture the views attention and complement the appeal of the services the client has to offer.

To deliver that perfect photo for advertising, I think of these 3 key elements are important for any brand:

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May 18, 2020

Why is photography important in today’s society?

Photography’s importance in today’s society

It’s crazy to think that the world’s first photograph was taken nearly two centuries ago in 1826, but it took between eight hours and two days to develop! It wasn’t until 1901 that photography became more widespread, when the Kodak Browni came on the market with the slogan “you press the button, we’ll do the rest”.
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