As a freelance eCommerce photographer, itโs important to still treat an e-com fashion shoot like a campaign shoot and tell a story. Today, I share how I got creative on photo-shoots in Portugal for the guys at Shein in order to show you how storytelling works as a eCommerce photographer
Why I love editorial fashion photography.
When I’m in London, I love Friday’s. Sounds obvious. I mean, who doesn’t love Friday’s? But for me, the end of the working weeks’ excitement didn’t centre around Friday night drinks in the pub (well, it sometimes did…). No, my thoughts are firmly pointed at the Friday night tube commute. Now, you may say, ‘this girl is crazy, the tube is a hellish nightmare at the end of the week!’.
Today, I thought I would guide you in your quest to becoming the next big thing in photography and share the cameras that professional photographers use, and which ones some of the most famous photographers capture their medium with.
For anyone who doesnโt work in the arts, the life of a photographer in London seems like a romanticised dream of whimsically wandering from shoot to shoot with very little work in-between. The reality is very different. Thereโs rarely any time for whimsy because in fact weโre constantly working to make sure that we have another shoot booked in! From marketing to meetings and analysing trends, a fashion photographer always needs to be one step ahead to ensure he/she is successful.
Today I thought I would take you through my daily/weekly/monthly tasks so you can better understand how you can become successful in this business, and the process I go through before I even pick up a camera!
Photographs have the incredible power to capture emotions, priceless moments and the hidden beauty of even a seemingly mundane object. Advertising photography and the role it plays in preserving our memories is just as powerful as the potential it has in selling products or services.
Good photography, paired with a meaningful message can bring real impact to peopleโs lives. Through my photography work I know that I wonโt just be shooting imagery for my client to advertise to potential customers, I will be creating a unique vision and story as well. As every photo tells a story, I always aim to show mine in ways that capture the views attention and complement the appeal of the services the client has to offer.
To deliver that perfect photo for advertising, I think of these 3 key elements are important for any brand:
Being a good photographer is truly more than just being able to master your camera and equipment. Thereโs so much more you need to practice and develop creatively by defining your own style, being unique with your own ideas and exploring different lighting techniquesRead More
It’s crazy to think that the worldโs first photograph was taken nearly two centuries ago in 1826, but it took between eight hours and two days to develop! It wasnโt until 1901 that photography became more widespread, when the Kodak Browni came on the market with the slogan โyou press the button, weโll do the restโ.
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