When not on location, what does a fashion photographer actually get up to?
For anyone who doesn’t work in the arts, the life of a photographer in London seems like a romanticised dream of whimsically wandering from shoot to shoot with very little work in-between. The reality is very different. There’s rarely any time for whimsy because in fact we’re constantly working to make sure that we have another shoot booked in! From marketing to meetings and analysing trends, a fashion photographer always needs to be one step ahead to ensure he/she is successful.
Today I thought I would take you through my daily/weekly/monthly tasks so you can better understand how you can become successful in this business, and the process I go through before I even pick up a camera!