July 28, 2020

What does a Photographer in London do on a Typical Day / Week?

When not on location, what does a fashion photographer actually get up to?

For anyone who doesn’t work in the arts, the life of a photographer in London seems like a romanticised dream of whimsically wandering from shoot to shoot with very little work in-between. The reality is very different. There’s rarely any time for whimsy because in fact we’re constantly working to make sure that we have another shoot booked in! From marketing to meetings and analysing trends, a fashion photographer always needs to be one step ahead to ensure he/she is successful.

Today I thought I would take you through my daily/weekly/monthly tasks so you can better understand how you can become successful in this business, and the process I go through before I even pick up a camera!

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July 6, 2020

Being a Fashion Photographer, Why It’s My Dream Job

Advice from a fashion photographer who’s loved nearly every minute of her ten year career.

If you’re looking to become a fashion photographer, before we begin I have to say that the streets aren’t paved with golden Polaroids. It’s a hard gig to get into, but it’s not impossible and when you get there it’s literally the best job in the world!

Very often on photo shoots or on social media, I get asked ‘How do I become a fashion photographer’, ‘What are my first steps into a career in fashion?, or ‘Who should I talk to get started? These are all valid questions and ones that I know people need answers to, but can’t always find with a simple Google search. So I thought I would break it down and share with you my tips, my advice on how you can start your life in fashion!

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July 1, 2020

Why is photography so important in advertising?

Why is photography so important in advertising?

Photographs have the incredible power to capture emotions, priceless moments and the hidden beauty of even a seemingly mundane object. Advertising photography and the role it plays in preserving our memories is just as powerful as the potential it has in selling products or services.

Good photography, paired with a meaningful message can bring real impact to people’s lives. Through my photography work I know that I won’t just be shooting imagery for my client to advertise to potential customers, I will be creating a unique vision and story as well. As every photo tells a story, I always aim to show mine in ways that capture the views attention and complement the appeal of the services the client has to offer.

To deliver that perfect photo for advertising, I think of these 3 key elements are important for any brand:

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June 19, 2020

What are some of the benefits of being a photographer?

Benefits of being a lifestyle photographer

Being a lifestyle photographer has its perks especially when you have the right skills and passion. Whether you decide to do it as a full-time job or a side gig, being a lifestyle photographer as well as fashion photographer comes with many great benefits. Aside from earning an income as a self-employed photographer, shooting commercial photography also comes with a lot of creative fulfilment too as it allows you to express yourself freely through your photographs. You can easily show the world your view through the images you shoot and it can also lead to such a rewarding feeling that will also give an impact on others lives.

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June 12, 2020

Why I love Beauty Photography

Beauty Photography – why I love shooting beauty

Over the last 10 years Ive been shooting beauty photography and have been fortunate enough to work behind the camera and see strong, amazing women bloom. For me its important for me to build a rapport with the models and whole team before and during the shoot so everyone feels like they are in a comfortable, friendly atmosphere so I can achieve shots like below! :

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May 18, 2020

Why is photography important in today’s society?

Photography’s importance in today’s society

It’s crazy to think that the world’s first photograph was taken nearly two centuries ago in 1826, but it took between eight hours and two days to develop! It wasn’t until 1901 that photography became more widespread, when the Kodak Browni came on the market with the slogan “you press the button, we’ll do the rest”.
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